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Heat milk to about 120 degrees in a pan or the microwave. You want it warm, but not hot.
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Add yeast and sugar, and allow to sit for 5 minutes.
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Once yeast has started to foam, add cake mix and flour.
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Using your hands or the hook attachment on your Kitchen Aid mixer, knead dough until it forms a ball that no longer sticks to the sides of the bowl.
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Generously spray a large bowl with non-stick cooking spray and place dough in bowl.
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Cover with plastic wrap and let it double in size (about an hour) in a cool dark place.
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Once it has doubled in size, punch it down.
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On a lightly floured surface, roll out dough into a large rectangle, about an ½ inch thick.
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Brush with melted butter and sprinkle with cocoa powder and M&M's® Hot Chocolate.
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Tightly roll the the dough, starting with the long side and pinching the edges together at the end.
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Cut rolls into 20-24 slices and place into 2 well greased baking pans.
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Allow rolls to rise again in a cool dark place for about 30 minutes.
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When rolls have once again doubled in size, bake at 400 degrees for 10-14 minutes.
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Allow to cool while making the glaze.
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To make the glaze combine melted butter, cocoa powder, milk, and powdered sugar, whisk until smooth.
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Once rolls have cooled for about 5 minutes, pour glaze over rolls and garnish with extra M&M's®.